by kaitlinlederer_ol2es0 | Aug 9, 2024
DESIGN NARRATIVE ABOUT THE REBRAND As the Creative Director for Pine Tree Companies, I created a comprehensive rebrand initiative to align the company’s visual identity with its mission of delivering innovative, eco-conscious water filtration solutions. The rebrand...
by kaitlinlederer_ol2es0 | Aug 7, 2024
DESIGN NARRATIVE DiPPY is a fun and innovative pet brand specializing in unique, flavor-coated dog chews. The brand’s personality is playful and quirky, aimed at evoking fun and approachability. The main components of this project, shown below, included: a revised...
by kaitlinlederer_ol2es0 | Dec 18, 2022
ABOUT The identities of towns along the East coast are rapidly changing. While small farmers and watermen were once the center of economy, tourism has taken over. A divide grows between older generations, who prefer “the way it was”, and youth looking for new things...
by kaitlinlederer_ol2es0 | Dec 18, 2022
ABOUT The following images were made using 3D render software. I love the freedom that comes with 3D rendering, especially with product photography. Much of my 3D work uses surrealistic compositions, dreamy lighting, interesting prop styling, and exciting colors....
by kaitlinlederer_ol2es0 | Apr 14, 2022
DESIGN NARRATIVE Based in Hollywood, California, High Priestess makes 100% naturally made luxury candles with clean and locally sourced ingredients. A portion of profits go towards opening non-kill animal shelters across California. Their brand personality is...