by kaitlinlederer_ol2es0 | Nov 15, 2024
DESIGN NARRATIVE Gate36 is a travel-focused skincare brand that combines luxury and practicality to create products tailored for specific destinations and journey lengths. Similar to contact lens packaging, the product can be torn off and discarded after use. This...
by kaitlinlederer_ol2es0 | Aug 20, 2024
DESIGN NARRATIVE ABOUT THE PROJECT Evenings Delight is Miami’s premier destination for luxurious outdoor living, offering a curated selection of grills, hot tubs, and indoor/outdoor fireplaces. The brand combines high-end luxury with the vibrant spirit of South...
by kaitlinlederer_ol2es0 | Aug 9, 2024
DESIGN NARRATIVE ABOUT THE REBRAND As the Creative Director for Pine Tree Companies, I created a comprehensive rebrand initiative to align the company’s visual identity with its mission of delivering innovative, eco-conscious water filtration solutions. The rebrand...
by kaitlinlederer_ol2es0 | Aug 7, 2024
DESIGN NARRATIVE DiPPY is a fun and innovative pet brand specializing in unique, flavor-coated dog chews. The brand’s personality is playful and quirky, aimed at evoking fun and approachability. The main components of this project, shown below, included: a revised...
by kaitlinlederer_ol2es0 | Apr 14, 2022
DESIGN NARRATIVE City Sprouts is a farm-to-table café and restaurant based in Saint Augustine, Florida. City Sprouts is targeted towards Saint Augustine locals and tourists of all ages. The brand’s visual aesthetic is inviting and lively. To reach their target...
