by kaitlinlederer_ol2es0 | Apr 14, 2022
DESIGN NARRATIVE City Sprouts is a farm-to-table café and restaurant based in Saint Augustine, Florida. City Sprouts is targeted towards Saint Augustine locals and tourists of all ages. The brand’s visual aesthetic is inviting and lively. To reach their target...
by kaitlinlederer_ol2es0 | Apr 14, 2022
DESIGN NARRATIVE The Better Bee sells sustainably-harvested and packaged manuka honey. Family-owned and based in the Nantahala Wilderness of North Carolina, the branding pays homage to the nostalgic and natural Appalachian aesthetic. Their packaging incorporates...
by kaitlinlederer_ol2es0 | Apr 14, 2022
DESIGN NARRATIVE Bad Milk is a skate brand for women, and sells skate-related products ranging from decks and hardware, to merchandise, such as bags, buttons, apparel, and more. The brand targets women ages 13-25. Bad Milk’s brand identity stands out from its...
by kaitlinlederer_ol2es0 | Apr 13, 2022
DESIGN NARRATIVE 2.0 is an educational app for science-loving kids ages 9-12. The app teaches children about climate change, soil health, greenhouse gasses, and agriculture through interactive games and storytelling. 2.0’s design and interface make learning fun...
by kaitlinlederer_ol2es0 | Apr 10, 2022
DESIGN NARRATIVE Scary Clean is a soap brand for babies and young children. The brand targets ingredient-conscious mothers ages 23-30. Scary Clean seeks to educate a new generation of mothers about their babies’ skin, and uses organic, natural, and fair-trade...