by kaitlinlederer_ol2es0 | Aug 9, 2024
DESIGN NARRATIVE ABOUT THE REBRAND As the Creative Director for Pine Tree Companies, I created a comprehensive rebrand initiative to align the company’s visual identity with its mission of delivering innovative, eco-conscious water filtration solutions. The rebrand...
by kaitlinlederer_ol2es0 | Aug 7, 2024
DESIGN NARRATIVE DiPPY is a fun and innovative pet brand specializing in unique, flavor-coated dog chews. The brand’s personality is playful and quirky, aimed at evoking fun and approachability. The main components of this project, shown below, included: a revised...
