Hello, Trace Minerals Hiring Team!

Designing impactful visuals that resonate with health-conscious audiences has been central to my career, particularly through my experience in the wellness and supplement industry. My time as Sr. Graphic Designer at Pink Stork gave me a deep understanding of how to craft designs that inspire trust and engagement while delivering measurable results—skills I am eager to bring to Trace Minerals.

At Pink Stork, I developed digital campaigns, including responsive email designs, social media content, and website UI updates, tailored to a predominantly wellness-focused audience. This role taught me how to balance creativity with strategy, crafting visuals that align with a brand’s mission and connect with customers seeking products that improve their health and well-being.

Beyond my experience with Pink Stork, I’ve also led a full-scale rebrand at Pine Tree Companies, an outdoor lifestyle brand, where I developed cohesive packaging, web content, and digital assets to establish a stronger market presence. My background across digital, print, and packaging design, combined with my expertise in Adobe Creative Suite and Figma, ensures I can adapt to a variety of design needs and consistently produce high-quality work.

I’m drawn to the opportunity to contribute my design expertise and wellness industry insights to a brand like Trace Minerals that prioritizes quality and innovation. Thank you for considering my application—I look forward to discussing how my background aligns with your team’s needs.

Please view projects relevant to the wellness industry below, or check out my full portfolio via the navigation bar at the top of this page. 

Hi, I’m Kaitlin Lederer