DESIGN NARRATIVE

The Anastasia Roastery is an artisan coffee roastery that brings international coffee flavors to Saint Augustine, Florida. While coffee is popular among most audiences, the Anastasia Roastery targets coffee enthusiasts who understand different flavor profiles, coffee-growing regions, and appreciate high-quality beans. Anastasia Roastery’s branding is classic and simple. The color palette uses only two colors, indigo and cream, and the traditional-style typeface, Mrs. Eaves,  for a clean and elegant look.