DESIGN NARRATIVE
ABOUT THE REBRAND
As the Creative Director for Pine Tree Companies, I created a comprehensive rebrand initiative to align the company’s visual identity with its mission of delivering innovative, eco-conscious water filtration solutions. The rebrand emphasized Pine Tree Companies’ commitment to both safeguarding health, and protecting the environment. The new brand identity reflects the core values of exploration, preparation, and thriving in challenging environments.
The rebrand involved a complete overhaul of the company’s visual elements, including the logo, graphics, typography, and color palette. The updated visual identity is designed to resonate with the brand’s diverse audience of outdoor enthusiasts, travelers, and eco-conscious consumers.
Old Logo vs. New Logo
PACKAGE DESIGN
I designed visually striking graphics for Pine Tree Companies’ packaging that reflect the brand’s commitment to quality and innovation. The TravelLite Water Filter packaging features bold, nature-inspired imagery and modern typography, conveying functionality and adventure. These cohesive designs enhance brand recognition by aligning with the company’s identity and standing out on retail shelves.
ADDITIONAL WORK
In addition to the rebrand and package design, I have managed all social media content, printable materials, merch, photography, video production, and more. My approach to social media management is to create content that is not only visually compelling but also deeply aligned with the brand’s mission and values. The content strategy I developed includes a mix of educational posts about water filtration, content targeted at outdoor enthusiasts, and informative, fun content about water safety.
View More Projects Below!
